Analytics & Attribution
Stop Guessing Which Half of the Budget Works.
Tracking, dashboards, and attribution wired into one source of truth, so every lead is traced to the channel, campaign, and page that produced it, and every report is written in dollars.
Who It's For
Built for owners who want a real system, not another agency report.
- Owners who've never gotten a straight answer on cost per lead.
- Firms running several channels with no way to compare them fairly.
- Teams whose CRM and marketing data have never spoken to each other.
Our Capabilities
- Conversion tracking setup: forms, calls, chat, and booked meetings
- GA4, Google Tag Manager, and consent-mode configuration
- Summit Signal attribution layer connecting sessions to leads to deals
- CRM integration and lead-source hygiene
- Live dashboard covering traffic, rankings, leads, and pipeline by source
- Monthly plain-English report and quarterly review of what to fund next
How AI Changes the Economics
Building a proper attribution stack used to be a five-figure consulting project. We deploy a templated tracking layer, let AI handle the reconciliation and anomaly checks, and keep a senior operator on interpretation, the part that actually changes decisions.
